FeatureTypical RealtorDiscount BrokerTamaraPricing StrategyOften genericAutomatedCustomized to Louisville market conditionsMarketingMLS + yard signMostly onlineMLS, social media, video, local outreachCommunicationInconsistentLimitedProactive, personal updatesNegotiationStandardMinimalStrong client advocacyExperience with complex salesLimitedRareExpired listings, probate, divorceAccountabilityVariesLowClear expectations and follow-through